IPL clearly is no more a sport event & more of a entertainment melee. Adrenalin rush in the stadium is comparable to new year eve celebrations in Start Hotel or rock band performing in a college cultural festival.There were huge distractions for the players.Item songs were played even in 1 minute time gap for over change. A DJ was hired to cheer the players & crowd and he did his best to disturb everyone.Cheer leaders placed in strategic locations to cheer the already electrified crowd .As far as the match was concerned , tragically it turnout to be a low scoring game. 93 runs was the target set by Rajasthan Royals which was chased by Royal Challengers in 10 overs without any wicket loss.
Few Monetary Facts on IPL
- High viewership has pushed the TV ad rates to astronomical levels . Set MAX sells 10 secs slot for 8-10 Lakhs.Set Max earned 300Cr in IPL1 , 500 Cr in IPL2 & expects 700 Cr in IPL3.
- Ticket prices ranges from Rs250 to Rs11,000 . I heard there were some Rs40,000 tickets for which exclusive access to players area and dinner with them are arranged. Remember India is country where 27% of people live below poverty line of Rs 21.6 per day ie Rs 7900 per year.
- Base Price for new team auction is defined as $ 225 Million ( Rs 1012 Cr ) and expected final price is around $500 Million( Rs 2250 Cr )
What makes Cricket a money minting machine in India ?
Cricket is one of few items( infact very very few) where all Indians share same passion.Cricket is followed by people across all income groups , all ethnic groups , age groups and what not. Hence it makes the idle platform for advertising. Single ad with a cricket model can reach the entire country. No other medium can come closer to reach 1,150,000,000 people (1.15 billion .. yea its Indian population ).
I feel that Cricket is turning out be another impediment to Indian growth along with other Cs - Corruption ,Caste ism & Cinema.
Finance ministry is not a silent spectator .They have introduced clauses in recent budget to levy service tax on these events and on all associated promotions..Service tax of 10% is not sufficient on such events.All we can hope is that Govt considers such events as unnecessary luxurious entertainment and tax them heavily on par with Cinema / Alcohol sales.